Yifan (Caesar) Wu

Academic Profile

Bio

Education

Sep 2025 – Present

PhD Student in Information Systems

HKU Business School, The University of Hong Kong

Aug 2022 – Jun 2023

Master of Science in Marketing

HKU Business School, The University of Hong Kong

Sep 2017 – Jun 2021

Bachelor of Business Administration in Marketing

School of Economics and Management, Tongji University

Research Experience

Mar 2023 – Aug 2025

Research Assistant, AI Evaluation Lab

HKU Business School, The University of Hong Kong

Aug 2021 – Aug 2022

Research Assistant, Department of Project Management

School of Economics and Management, Tongji University

Dec 2020 – Jun 2021

Undergraduate Thesis

Advised by Dr. Li Wang

“Why Do Users Continue to Participate in Virtual Innovation Communities? A Person–Environment Fit Perspective”

Recommended for the Tongji University Outstanding Undergraduate Thesis Award, 2021